Edtech Sales Academy

Accelerate Your Sales. Win K–12 Deals with Confidence. We Empower EdTech Teams with K–12-Specific Solutions to Build Trust & Close Faster.

of K-12 Market Experience

of Group Coaching & Office Hours

Modules

This isn’t generic, off-the-shelf training—it’s a dynamic sales experience built specifically for the K–12 market.

Every strategy, script, and framework is tailored to the realities of selling to schools, districts, and education decision-makers. Designed for school leaders and EdTech businesses, our course helps leaders bridge the gap between education and sales while equipping sales teams to succeed in the dynamic education market.
Join today

Edtech Sales Academy

Accelerate Your Sales. Win K–12 Deals with Confidence. We Empower EdTech Teams with K–12-Specific Solutions to Build Trust & Close Faster.
Format

Online
Course + Weekly Live Sessions

Group Coaching + Office Hours

24 Weeks

Length

8 Modules

Duration

Self-Paced

Start Date

Today

Price

$2499

Want an inside look at the academy?

Book a demo call to see how our courses can elevate your company, team, or career.

Snapshot of the Academy

Module 1: Chart Your Course

Get oriented to the course and clarify your personal “why” for pursuing EdTech sales. Reflect on your strengths and growth areas by completing a SWOT analysis.

Module 2: Navigate the K–12 Landscape

Learn the language of educators, understand the structure of K–12 systems, and explore how funding, policy, and trends impact purchasing decisions in EdTech. Craft a compelling 30–60 second elevator pitch that demonstrates your ability to speak to K–12 stakeholders, align with funding priorities, and position your product as a solution to real district needs.

Module 3: The Sales Playbook

Adopt high-performing sales habits, build your CRM fluency, and use the Sales Navigation Framework to guide every stage of the deal in the education space. Evaluate your current pipeline and select three real prospects to pursue through your capstone project—based on timing, fit, and potential to apply a strategic, consultative approach.

Module 4: Build Rapport That Opens Doors

Learn how to map complex decision-making matrices in K12 districts, build trust early, deepen discovery through active listening, and use follow-ups to keep the momentum going.Write and send a personalized, trust-building follow-up email to a real prospect in your decision network—designed to build rapport and open the door for further engagement.

Module 5: Qualify Like It Counts

Dig deeper into the art of strategic discovery. You’ll learn how to uncover real priorities, assess opportunity fit, and connect your solution to what buyers actually care about. Use the INSIGHT framework with one of your real prospects to document what you’ve learned through discovery, assess the strength of the opportunity, and define how you’ll move it forward.

Module 6: Pitch Like a Pro

Master the structure and delivery of a persuasive pitch using storytelling, real-time discovery, and objection handling—across various pitch settings. Customize your pitch deck to reflect stakeholder priorities uncovered through discovery—tailoring your messaging and visuals to demonstrate value and alignment. Record and submit your capstone pitch, using a personalized talk track and live discovery insights to demonstrate your ability to communicate value and handle objections with confidence.

Module 7: Close with Confidence

Learn to negotiate strategically, guide prospects through procurement, handle final objections, and lay the groundwork for renewal and expansion. Build a strategic follow-up plan that outlines how you'll close your capstone deal—including key objections, procurement steps, and renewal strategies.

Module 8: Build Your Sales Strategy Engine

Shift from tactical selling to strategic planning. You’ll define your TAM, build a territory plan, and learn how to track the KPIs that matter. Choose one or more strategic exercises to build your long-term success plan—such as mapping your territory, auditing your KPI systems, or interviewing a top rep to learn their systems.

What Our Students Say About Us

The EdTech Sales Foundations course provided a well-structured learning path that helped me transition from an education mindset to a business-oriented approach. The insights into the EdTech marketplace were invaluable, and I realized that my background in education is, in fact, a strength. I highly recommend this course for anyone making the jump from education to EdTech—it offers a comprehensive foundation in a supportive, growth-minded environment.
Luis R. Valentino, Ed.D.
Former Superintendent
The Edtech Sales Academy is an outstanding course that bridges the gap between education leadership and the dynamic world of edtech sales. As a seasoned K-12 professional, I found the content incredibly relevant, engaging, and grounded in real-world application. From foundational sales concepts to personal branding and negotiation strategies, the course offers everything you need to confidently pivot into the edtech sector. The interactive format and research-based approach made learning both practical and enjoyable. I highly recommend this course!
Adam Camacho
Regional Education Manager
I felt confident going into job interviews thanks to the EdTech Sales Foundation course, despite my lack of Sales experience. Elevate Edge has done a phenomenal job transferring their decades of experience into an engaging and applicable course. In today's job market, you need every possible doubt answered, and I wouldn't have had that if it wasn't for the Elevate Edge Team!
Santiago Ricardo Arias, MBA
Account Executive

Bulk Pricing Available

Have a team to train? Group discounts available—up to 40% off for larger enrollments.
Write your awesome label here.
Our vision is to empower individuals with the expertise and confidence to excel in EdTech sales, shaping the future of education technology.
Copyright © 2025